Anbessa MICE, a trailblazing MICE operator and Destination Management Company (DMC), officially launched in June 2025 to position Ethiopia as a premier destination for meetings, incentives, conferences, and exhibitions (MICE). This new venture builds on the 13-year legacy of its sister company, Anbessa Travel, Ethiopia’s first Travelife-certified travel agency. Anbessa MICE leverages global expertise and local knowledge to craft unparalleled event and travel experiences.
Strategic Investments for Excellence
To ensure industry leadership, Anbessa MICE has made significant investments:
Expanded its fleet with five new vehicles, including three EV SUVs for premium shuttle services.
mplemented advanced ERP systems for seamless event registration and operations.
Assembled a team of four MICE specialists.
Reinforced its commitment to sustainability through eco-friendly initiatives.
Showcasing Ethiopia’s MICE Potential
The success of a recent five-day incentive trip to the Omo Valley and Arba Minch underscores Ethiopia’s appeal for high-end travel experiences. Addis Ababa, as Africa’s diplomatic hub, boasts world-class conference facilities, including the African Union Headquarters, United Nations Economic Commission for Africa, and venues like Millennium Hall and the Ethiopian Skylight Hotel.
Commitment to Sustainability
Anbessa MICE prioritizes responsible tourism, as evidenced by its partnership with the Ethiopian Society of Heritage to plant indigenous trees for every client served. “Our expanded EV fleet and dedicated team uniquely position us to provide sustainable event solutions,” said General Manager Molla Miheretu.
Future Vision
Specializing in corporate meetings, custom incentive travel, and sustainable planning, Anbessa MICE strives to position Ethiopia as Africa’s next great MICE destination while upholding its commitment to responsible growth.
For inquiries, contact [email protected].
Good shout.