Ethiopia’s retail scene is undergoing a transformation with the arrival of Carrefour, one of the world’s largest supermarket chains. Through a strategic franchise and supply agreement with Queen’s Supermarket PLC—a subsidiary of MIDROC Investment Group—Carrefour is entering the Ethiopian market in 2026. Under this deal, 13 existing Queen’s stores will be rebranded as Carrefour outlets, with plans to open 17 new locations by 2028, bringing global retail standards closer to Ethiopian consumers.
At the heart of this expansion is Mr. Jemal Ahmed, CEO of MIDROC Investment Group, who has championed the partnership as a way to combine
MIDROC’s deep local market expertise with Carrefour’s international retail excellence. Ahmed’s leadership reflects a broader vision: to elevate the shopping experience in Ethiopia by offering high quality, affordable products while supporting local producers and strengthening supply chains.
Under his stewardship, MIDROC—a leading Ethiopian conglomerate active in agriculture, manufacturing, mining and commerce—has not only expanded its business footprint but also reinforced its commitment to economic development and job creation. Ahmed’s recognition as an African business leader further underscores his role in driving innovation and partnerships that benefit both consumers and the national economy.
With Carrefour’s launch, Ethiopian shoppers can look forward to a modern retail experience that blends global standards with local flavor, reshaping how people buy everyday essentials and raising the bar for retail excellence across the country.