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Ethiopia: A New Chapter in Modern Retail Led by Midroc’s Visionary CEO

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Ethiopia’s retail scene is undergoing a transformation with the arrival of Carrefour, one of the world’s largest supermarket chains. Through a strategic franchise and supply agreement with Queen’s Supermarket PLC—a subsidiary of MIDROC Investment Group—Carrefour is entering the Ethiopian market in 2026. Under this deal, 13 existing Queen’s stores will be rebranded as Carrefour outlets, […]

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Nizenu Consult: Elevating Workplaces Through Excellence

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Nizenu Consult, led by visionary owner Getachew M. Yitbarek, is transforming workplaces by focusing on holistic employee and organizational development. Specializing in the Soft Skills Training that includes Strategic Thinking Skills, Problem Solving Skills, Team Building Skills and Communication Skills, Nizenu Consult helps businesses build high-performing, engaged, and balanced teams. Central to Nizenu’s approach is

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Bank Of America Joins As Presenting Partner Of Great Ethiopian Run

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In an exciting development for Ethiopian athletics, the Bank of America has announced that it will become the Presenting Partner of the Great Ethiopian Run International 10km starting in 2026. The five-year partnership marks a major milestone for the iconic event, further strengthening its international profile. The announcement was made at the Haile Grand Hotel

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Omnimedia: Monitoring Media, Maximizing Impact

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In Ethiopia’s fast-paced advertising landscape, every second of airtime counts. Omnimedia, a leading media research and monitoring company, helps private and international clients ensure their advertisements are delivered exactly as planned across print, radio, television, and digital platforms. Specializing in tracking, verification, and reporting, Omnimedia alerts clients immediately if an ad spot is missed or delayed.

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Unwind At Hilton’s Iconic Gazebo:New Culinary Concept & Sunday Brunch Relaunched

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New Menu, Live Music & Alfresco Vibes Gazebo Restaurant following the rainy season, unveiling a refreshed and creative culinary concept, and special live music highlights. The beloved alfresco Sunday Brunch invites guests to relax from 12:30 PM to 3:30 PM in a lush garden setting by the pool. Guests can enjoy an abundant buffet featuring

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Coffee Fest Returns To Sheraton Addis

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2ND EDITION CELEBRATING ETHIOPIA’S COFFEE CULTURENovember 22 & 23, 2025 Ethiopia’s favorite beverage takes the spotlight once again as Coffee Fest returns for its second edition at the elegant Sheraton Addis. Organized by Ubora Communications, Beyond Buna, and Prologue Marketing PLC. This two-day festival celebrates the country’s coffee heritage while spotlighting its modern-day innovators. The

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Shamida Ethiopia: Transforming The Lives Of Vulnerable Children

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Shamida Ethiopia is a non-profit organization dedicated to supporting vulnerable women and children across Ethiopia. Established with the mission to provide care, protection, and development opportunities, Shamida Ethiopia focuses on giving hope and relevance to the lives of those who need it most. Over the years, the organization has grown significantly, now caring for more

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Pulse Of Africa: A Bold Step Toward Reclaiming Africa’s Story

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Africa has taken a historic stride in reshaping its global narrative with the launch of Pulse of Africa (POA), a new transcontinental media platform dedicated to telling the continent’s story through African eyes. Officially inaugurated by Prime Minister Abiy Ahmed, POA aims to protect Africa’s interests, promote unity, and challenge long-standing stereotypes perpetuated by global media.

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