AUGUST 27 – SEPTEMBER 10, 2026 ETHIOPIA
AN OCEAN OF NEW YEAR EXPERIENCES
ETHIOPIA HAS NEVER SEEN AN EXPO QUITE LIKE ADEY EXPO
Not simply because of its size, but because of what it finally brings together. For the first time on this scale, the many sides of a New Year celebration are placed under one roof, and given fifteen days to unfold. Created through the Always New concept, it takes a season that has always arrived scattered, and makes it whole.There is a particular feeling that settles over Addis Ababa around the New Year. The air changes. Markets grow louder. Families start making lists. Somewhere between the last rains and the first yellow meskel flowers, the whole city seems to lean forward, waiting for something to begin.New Year has always brought many things with it. Music, shopping, gatherings, food, fashion, culture, entertainment, business, and time with family. But usually these arrive scattered. A concert here. Shopping there. A cultural celebration somewhere else across town. Different parts of the city preparing for the same season, without ever becoming one experience.
THIS YEAR, THAT CHANGES
Walk in and it does not feel like a traditional expo. It feels like stepping into an ocean of experiences. Grand Concerts carry the sound of the season, from Tsegaye Eshetu, a legend whose voice has shaped generations of New Year, to Skat Nati, a young rapper speaking for a generation raised on something newer, to Eden Aysheshum, a young and beloved voice of her own. Three different sounds, three different ages, one stage. From there the Grand Concerts open into a classic car exhibition. Comedy shares the air with arts and culture. Fashion, books, and dance each pull you a different direction, while more than 250 businesses form a commercial centre of their own at the heart of it. Turn a corner during Cultural Day, or bring the family through on Family and Children’s Day, and there is a play area waiting, running the whole way through. One part leads into another, and something new is always just ahead of where you are standing. None of it happens all at once, and that is the point. Fifteen days is what makes the ocean possible instead of a single overwhelming afternoon. Businesses get fifteen days to actually meet their customers, not just greet them once. Families get fifteen days to come back for the part they missed. The celebration itself gets room to breathe, to change day to day, to still be unfolding a week in. For those who want to be inside it for the full stretch, VIP and VVIP packages are available through ArifPay. The VIP package is 5,000 birr, and the VVIP package is 7,500 birr, both built around the entire fifteen day festival, so being there is never limited to a single visit. At its heart, Adey Expo is still an expo. Businesses, products, and customers remain its foundation. But around that foundation now sits a celebration large enough to hold everything the season carries. The air still changes over Addis Ababa this time of year. The markets still grow louder, the lists still get made. This year, for fifteen days, there is finally one place for all of it to arrive.
Source: Masterpiece Events
Contacts: 0991222999/0991 222000
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www.Masterpiecepic.com